Article #1

Introduction To Strategic Planning


Article #2

Current Situation Analysis


Article #3

Segmentation Analysis: Matching Market

Potential and Company Strength


Article #4

SWOT Analysis


Article #5

Core Competency Analysis


Article #6

Key Success Factors


Article #7

Business Unit Strategy


Article #8

The Balanced Scorecard


Article #9



Article #10

Summary and Conclusion


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To view the Strategic Planning Flow Chart, click on the image above

Strategic Planning is to a business what a map is to a road rally driver.  It is a tool that defines the routes that when taken will lead to the most likely probability of getting from where the business is to where the owners or stakeholders want it to go.


The steps in this process are described in a series of articles below, as published in Business First, August 2002: