Article #1

Introduction To Strategic Planning

 

Article #2

Current Situation Analysis

 

Article #3

Segmentation Analysis: Matching Market

Potential and Company Strength

 

Article #4

SWOT Analysis

 

Article #5

Core Competency Analysis

 

Article #6

Key Success Factors

 

Article #7

Business Unit Strategy

 

Article #8

The Balanced Scorecard

 

Article #9

Evaluation

 

Article #10

Summary and Conclusion

 

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To view the Strategic Planning Flow Chart, click on the image above

Strategic Planning is to a business what a map is to a road rally driver.  It is a tool that defines the routes that when taken will lead to the most likely probability of getting from where the business is to where the owners or stakeholders want it to go.

 

The steps in this process are described in a series of articles below, as published in Business First, August 2002: